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11 Essential Elements of an Actionable User Persona

All too often, products, services, websites, and solutions are designed and structured based on preferences of the internal team working on the project. Designers, marketers, analysts, and CEO’s all have their own opinions of how things should look and function – but these are not always the best way to...

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9 UX Tips to Turn Your Landing Page into a Lead Machine

Try to recall a moment when you were visiting a webpage and got frustrated when it didn’t do what you expected it to do. It sucked, didn’t it? Consumers go through these frustrations daily; both online and in real life. There is nothing more frustrating to a consumer than to...

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6 Ways to Expand the Reach of Your B2B Marketing Plan

The age of the internet has made businesses more connected than ever before. This is why every valuable B2B marketing plan has a digital strategy. Digital campaigns are more than setting up a website and social media accounts. They require research, analytics, and thinking outside the box. Most importantly, every...

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7 Questions You Must Ask a Logo Design Studio

Not all graphic designers are created equal. And your business is unique, special, and deserves the ultimate logo design that will draw in customers and represent your brand. That’s why it is so important to ask a logo design studio essential questions to see if they are the best fit...

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10 Benefits of SEO Outsourcing You Need to Know

A lot goes into website design. How your site looks and feels to your customers has quickly become almost as important as the quality of service or product you offer. You need to be able to sell yourself as a company that appreciates and values quality. And the most efficient...

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Marketing Objectives vs. Goals – What’s the Difference?

Can you easily tell the difference between marketing objectives and marketing goals? If you’re having trouble, you’re not alone. The two terms have nearly identical definitions in the dictionary, but in marketing, they are two separate steps in the same process towards success. Good business needs clearly defined goals and objectives. If...

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Using Google Surveys to Create a Data-Driven Content Marketing Plan

Every company needs a content marketing plan. Of course, simply having one isn’t good enough. If your content marketing plan isn’t driven by data, it will drive your company right into obscurity. The good news is that Google Surveys makes it extremely easy to harvest this data from your audience....

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